Reply! Real Estate Participation Guidelines


Success Guarantee

While not all of the online consumers provided by Reply! will become a serious prospect, you should expect that approximately 10% of those consumers will ultimately generate transactions for you. In many cases, it will take six (6) to nine (9) months to nurture these prospects and experience your first sale. To support your efforts and show our commitment to your success, Reply! makes an industry-leading guarantee to all its members:



  • Reply! guarantees that you will close or have at least one (1) transaction in escrow from consumers provided by Reply! within the first 12 months of your membership.
  • If you do not, then we will not charge you for the online consumers we send you until your first Reply! transaction goes into escrow
  • This guarantee period can last up to 12 additional months beyond the first 12 months of your membership. During this period you will only pay your monthly membership fee of $54.95 and all leads will be FREE.

In exchange for this guarantee, we ask that you do the following:


  • Although you may cancel at anytime, your likelihood of success increases dramatically if you take a longer-term view of the program and at least mentally commit to 12 months.
  • Put into practice some basic, but critical, habits:
    • Attempt to contact every consumer by phone and email within hours of receiving the lead from Reply! and certainly within 24 hours.
    • Reach out to each lead at least three times a day for three days (9 total contact attempts) before giving up.
    • Make yourself available to meet with every prospect who is interested to move the process forward.

The Reply! Real Estate Guarantee virtually assures you a positive return on your investment and demonstrates clearly our commitment to your success. We view you as a partner and know that the success of the program depends on your effort and activities. Together, we can make the program a huge success for you.

Program Overview

Now that you know how we show our commitment to your success, let us tell you about the details of the program.


  1. Online Consumers to Your Email.
    You will receive by email the contact information for consumers who have completed our form and expect to be contacted by a real estate professional. The email will provide relevant information about these online consumers such as name, phone number, email address, and the attributes of the properties being considered by the consumer. Some clients may not receive lead emails, due to heightened security measures within their email providers. In these cases, clients may view consumer information at my.replyrealestate.com.
  2. Validation Policy.
    Our leads are all validated for an accurate phone number and/or email address before being sent to you. We typically reject more than 30% of all online consumers because they do not provide accurate contact information in their form.
  3. Your Leads.
    You will only receive leads from your selected territory up to the maximum number of leads that you have selected. We will never deliver and bill you for more than your monthly cap.
  4. Billing.
    You will be charged each Thursday for the leads delivered to you during the previous week (Monday-Sunday). The final lead charges for each month will be billed on the 4th of the following month. The charge will be $54.95 per lead delivered. You will never be asked to pre-pay for leads that have not yet been delivered or to pay a percentage of your commission on closed transactions from the leads. In addition to the lead fees, you will be charged a monthly membership fee of $54.95 on the first day of each month.
  5. Payment Terms.
    For all leads delivered, you will be billed once a week each Thursday. Any remaining leads delivered within the month will be charged on the 4th of the following month. The subscription fee of $54.95 will be prorated and charged immediately during the initial month when you sign up and thereafter will be charged in full on the first day of each month.
  6. Cancellation Policy.
    You may cancel the program at any time by simply calling or emailing our service team at service@replyrealestate.com. Although we believe that true success requires a long–term approach, we will not build our business by locking you into an extended contract. Please provide us up to one week for processing of your cancellation request.
  7. Credit Policy.
    In some cases, an invalid phone number or email address slips through our validation process– just contact us at service@replyrealestate.com within 72 hours of receipt of the lead and we'll issue a credit. Given that there is ample time to request credits prior to billings, all charges are non-refundable.

The Reply! Real Estate program provides an industry-leading approach to online consumer marketing. We look forward to working with you to make this program a major success.